Anua Wins NewBeauty’s Prestigious NB100 Award
We are excited to share that our k-beauty client, Anua, has been honored by NewBeauty as part of the NB100 Award: Class of 2025, an exclusive list that spotlights the 100 most innovative emerging beauty brands worldwide.
Launched in 2024, the NB100 is NewBeauty’s editorially vetted selection of brands that stand out for their unique identities, high-quality products, and bold visions for the future. To earn a place on this coveted list, companies must prove that they are not only delivering exceptional products but also redefining the beauty industry in meaningful ways.
At the heart of Anua’s recognition is its hero product – the Niacinamide 10% + TXA 4% Dark Spot Serum. This daily serum features a powerful trio of active ingredients (Niacinamide, Tranexamic Acid, and Arbutin) formulated to target discoloration, refine texture, and enhance luminosity.
- 10% Niacinamide (Vitamin B) helps improve the appearance of clearer, smoother, and more balanced skin.
- 4% Tranexamic Acid brightens and evens tone, delivering a radiant complexion.
- 2% Arbutin promotes clarity and supports the skin’s natural glow over time.
Complemented by Ceramides and Hyaluronic Acid, the lightweight formula strengthens the moisture barrier while providing hydration and comfort. The non-greasy texture absorbs quickly, making it an effortless addition to any skincare routine.
Being included in the NB100 underscores how Anua’s thoughtful formulations, like this award-worthy serum, are resonating with both editors and consumers alike. With products that deliver on their promises, Anua is setting the standard for the next generation of k-beauty. Learn more about Anua’s feature in the NB100 here: https://www.newbeauty.com/nb100/
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