Janice McCafferty - Top Beauty PR Firm & PR Agency

We are proud to share a major media milestone for our client Banila Co. The brand’s iconic Clean It Zero Original Cleansing Balm has been named to the Strategist Beauty 100, a feature highlighting the 100 best beauty products across skincare, haircare, makeup, and tools.

Curated by the beauty editors at New York Magazine, The Strategist Beauty 100 is not a trend-driven roundup. Every product on the list is vetted by editors, rigorously tested, and recommended by industry experts. Earning a spot signals long-term performance, real-world results, and sustained consumer trust.

Clean It Zero Original Cleansing Balm has become a global staple for good reason. Known for its sorbet-like texture and powerful yet gentle cleansing ability, the balm effortlessly removes makeup, sunscreen, and impurities without stripping the skin. It is suitable for all skin types and has helped define the cleansing balm category worldwide.

This recognition builds on Banila Co’s established global leadership. The brand is officially the No.1 cleansing balm worldwide according to Euromonitor International*. This distinction reinforces what editors, dermatology professionals, and consumers already know: Clean It Zero is not just popular, it is category-defining.

For our agency, this feature reflects the power of strategic, long-term beauty PR. Securing placement in a highly selective list like The Strategist Beauty 100 requires more than a single pitch. It takes brand authority, credible data, consistent storytelling, and sustained relationships with top-tier editors.

We are honored to support Banila Co’s continued growth in the U.S. market and to see a true K-Beauty icon receive the recognition it deserves on one of the most influential beauty platforms in the industry!

*Source: Euromonitor International; Based on 2023 RSP Value Sales terms, Cleansing Balm sold via all retail channels (Research period: November 2024 ~ February 2025)