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Janice McCafferty - Top Beauty PR Firm & PR Agency

Beauty PR Success Story: Vitabrid C12's Sold Out Serum

In this blog post, we share an amazing beauty PR success story. Sales of Vitabrid C12’s Dual Drop Serum skyrocketed in March 2022 because of PR, making it sell out at not just one but two huge retailers! This highly concentrated hyaluronic acid serum first ran out of stock on When shoppers couldn’t find it there, it then sold out on This was all thanks to Janice McCafferty PR landing the brand a feature story on

Once gone on both sites, shoppers still wanted to experience Vitabrid C12. As a result, it was time for their Wrinkle Serum to shine. Powered by the brand’s unique formula Secret Code P-151™, this peptide serum sold out at Nordstrom right after the Dual Drop was unavailable. Now back online at both retailers, Vitabrid C12‘s Dual Drop Serum is an anti-aging powerhouse not to be missed!


Vitabrid C12 Dual Drop Serum – $62

  • 2,882 reviews on
  • 38,576 reviews on
  • 3,011 reviews on

This daily solution is the key to unlocking glowy, dewy skin. This is a highly concentrated antioxidant serum that provides lasting hydration and helps to reduce fine lines and wrinkles for a firmer-looking complexion. It is formulated with a proprietary blend of Peptibrid and Vitabrid CG (a stable, active form of 12-hour Vitamin C) that helps deliver a synergistic effect, combining face-brightening and skin-firming benefits with lasting hydration. It is infused with a potent line smoothing Peptide Complex and six layers of moisture-binding Hyaluronic Acid Complex which helps lock in moisture, supporting a youthful-looking and glowing complexion. As a result, it helps to reduce signs of aging from the inside out through increased collagen production, brightening the skin and providing deep hydration to improve dryness and overall skin complexion.


Are you a skincare line looking for a top beauty PR agency for your brand? Please contact us with any new client questions you may have. We would love to help your company become our agency’s next beauty PR success story.