We Are The Beauty PR Firm Behind Amazon Prime Day’s Hottest Products
At Janice McCafferty PR, we don’t just react to retail moments
Gentle, Effective & 50% Off: Vitabrid C12’s 12 Hour Vitamin C Soothing Serum Is Just $16 for Prime Day
Beloved K-beauty brand Vitabrid C12 is offering its deepest discount ever on one of its best-selling products. For
ANUA Launches Zero-Cast Moisturizing Finish Sunscreen
Korean SPF is having a major moment and ANUA is leading the charge. As one of the fastest-growing
15 Million Units Sold: Vitabrid C12 Is A Global K-Beauty Icon
Vitabrid C12 has officially crossed the 15 million mark, selling over 15 million products globally. This milestone reflects
Why You Need an Experienced Amazon Beauty PR Firm in 2025
If you’re a beauty brand selling on Amazon, your PR strategy should be doing more than landing glossy
Winning Beauty Awards: Why It Takes Two to Bring Home the Gold
At Janice McCafferty PR, we’re proud to have helped our clients earn some of the most prestigious accolades
dearcloud™ is Changing the Acne Game—One Adorable Pimple Patch at a Time
Say goodbye to boring pimple patches! dearcloud™ is here to revolutionize the skincare game with the cutest and
Two Beauty PR Clients Featured on NBC’s TODAY Show!
We pride ourselves on securing top-tier media placements for our beauty clients, and we’re thrilled to share some
ANUA Launches PDRN Hyaluronic Capsule 100 Serum
Created by one of the fastest growing k-beauty brands, ANUA is launching their PDRN Hyaluronic Capsule 100 Serum
Case Study: Vitabrid C12 Dual Sheet Masks Sell Out on Amazon
When the stars align for exceptional products and expertly executed PR, the results speak for themselves. Such was