CHI & BioSilk Named Among the Greatest Hair Products of All Time by WWD
We’re in the business of building beauty legends, and today, we’re celebrating a momentous win for two of our incredible clients—CHI and BioSilk! WWD & Beauty Inc. have just named the CHI Original Hairstyling Iron and BioSilk Silk Therapy Original among the Greatest Hair Products of All Time, solidifying their status as true icons in the industry.
It’s no surprise to us—these game-changing products have been beloved by professionals, beauty editors, and hair lovers for decades. As the first ceramic flat iron ever created, the CHI Original Hairstyling Iron revolutionized heat styling with its pioneering ceramic technology, delivering sleek, frizz-free results while minimizing heat damage. This tool became a staple in salons and homes alike, proving that great hair starts with great innovation.
And then there’s BioSilk Silk Therapy Original, the weightless serum that changed the way we think about haircare. Infused with silk proteins, this cult-favorite treatment restores moisture, smooths frizz, and adds unmatched shine. Decades after its launch, it remains a go-to for anyone seeking that perfect, silky finish.
To have these two products recognized by WWD & Beauty Inc. as part of beauty history is an incredible honor, and we couldn’t be prouder to represent these legendary brands. At our firm, we don’t just promote products—we champion industry trailblazers, and this recognition is proof of their lasting impact.
Congratulations to CHI and BioSilk on this well-deserved accolade!
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