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Janice McCafferty - Top Beauty PR Firm & PR Agency

CHI Wins Shop TODAY Beauty Award 2023!

Janice McCafferty PR is thrilled to announce that our client CHI Haircare has won a Shop TODAY Beauty Award 2023! The CHI Original Ceramic Hairstyling Iron is the NBC Today Show’s winner for Best Hair Straightener in the Hair Tools category.

As shares, “The Shop TODAY Beauty Awards are here! Spanning categories from skin care to hair care to makeup and body products, 74 TODAY staffers reviewed more than 450 products to come up with our list of award winners.” In total, there were 119 Shop TODAY Beauty Award winners (see the full list here).



This professional salon model analog hairstyling iron has a versatile all-in-one ergonomic design, using advanced ceramic technology to create silky, shiny and frizz-free hair instantly. It is the first Original Ceramic Flat Iron ever created by beauty industry leader Dr. Farouk Shami! With 1” ceramic floating plates, this beloved hair straightener has a versatile all-in-one ergonomic design. It’s the OG in irons!


  • 1 Inch ceramic floating plates
  • Professional salon model
  • Versatile styling tool: flip, curl, and style
  • Creates silky hair instantly
  • Flash-quick heating, up to 392°F (202°C)
  • 11 ft. swivel cord for convenience
  • 2-year limited warranty
  • Dual voltage for convenient travel


Are you a brand looking for help with beauty award submissions? Please contact us with any additional questions you may have. We would love to help you with PR for your brand. We offer free consultations so you can find the best beauty PR for your company.

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