Janice McCafferty PR is excited to share that three of our clients won Allure Magazine 2022 Best of Beauty Awards!
As allure.com explains, “Choosing the winners of Allure’s Best of Beauty Awards takes months of preparation and testing, crates of makeup remover, and 71 meticulously maintained Google Sheets — plus a staff of beauty lovers who don’t mind wearing a 10-shade manicure or enlisting their dads and kids to help test the mountains of face masks, conditioners, and more brands who are hoping to win an award send our way. And that’s just the start. 7,660 products were tested in all before we found our winners: We eagerly smoothed on serums, sniffed perfumes, even test-drove liquid lipstick as eye shadow (OK, that one was an accident) until we had our winners. 345 awe-inspiring, jaw-dropping (and sometimes jaw-firming) products ultimately won Allure’s Best of Beauty Awards this year, the culmination of five months of careful testing and dozens of hours of friendly debate.”
Beating out countless other submissions, clients CHI, Spongellé and Mielle Organics rose to the top of the 2022 Best of Beauty Awards:
Winner = CHI Haircare
Winner = Mielle Organics
Winner = Spongellé
What is your brand’s way to increase your likelihood of winning a prestigious beauty award like this? It is hiring a great PR firm that focuses solely on beauty brands. Top agencies will already be connected to editors and they will know exactly how to fill out entry forms. Since we are always in touch with key beauty editors, we will receive awards information like this before anyone else. A top PR firm like ours will have a proven track record of submitting their clients for various beauty awards.
Are you a brand looking for help with beauty award submissions? Please contact us with any additional questions you may have. We would love to help you with PR for your brand. We offer free consultations so you can find the best beauty PR for your company.