Janice McCafferty - Top Beauty PR Firm & PR Agency

The secret to the smooth, glowing makeup seen on K-pop idols is no longer a backstage exclusive! mixsoon’s Bean Essence, a staple essence used by Korean celebrity makeup artists for its ability to smooth texture and brighten dullness, has remained a top performer in both skincare and makeup routines since its original rise in Korea. The product first gained massive attention when ENHYPEN’s makeup artist mixed Bean Essence 2 to 1 with foundation to prevent cakiness. The result was a flawless, dewy look that held up under bright lights, long sets, and nonstop choreography.

Now consumers and influencers like @jenniferwohner are recreating this same professional trick at home. When mixed with foundation, it gives an irresistibly smooth, glowing finish since it is super gentle on the skin and the exfoliant feature helps clear dead skin for flawless blending. After all, if it keeps a K-pop idol’s makeup smooth under intense show conditions, it will absolutely deliver long-lasting results for everyday wear!

Because it can be used as a foundation perfector, exfoliating treatment or daily essence, mixsoon’s Bean Essence continues to grow in popularity each day with more than 10k bottles sold on Amazon in the past month and over 8.5k reviews and counting.

With its backstage origins, gentle fermentation process, and proven results on textured and dry winter skin, mixsoon Bean Essence is positioned to be one of the most compelling K-Beauty essentials of the season. Consumers can now achieve the same smooth, glowing finish that K-pop stars rely on, in just one simple step.