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Janice McCafferty - Top Beauty PR Firm & PR Agency

Conferences, fashion shows, product showcases or any other live events can play an important role in the development of beauty brands. They help your company attract media interest and even new customers when done right. Aside from making sure that the event goes according to plan, one of the most essential aspects to have in mind is offering PR support for your event before and often after it takes place.

When it comes to PR during these events, most people think that just offering a free sample might be all it takes in order to deliver support. It is more important to have an experience that matches the professionalism of your brand and the integrity of your company’s philosophy. You need to have a few key aspects in mind, such as:

Know Your Audience

Live events are great for developing and implementing successful PR strategies, especially those kinds of events that get a lot of media attention. This is why the presence of your PR team during is of utmost importance. Make sure that your team is prepared and has constructed a strategy custom-fitted to the audience.

Set Up an Experience

Nothing says great PR like showing that you care and want to have well-informed guests; and setting up an full fledged experience for attendees is an excellent way of spreading the word about your beauty brand and inform people about your future endeavors. Design the event so that it can complement an interactive, hands on theme, whether we are talking about a product launching or announcing a new partnership . Be original, intuitive, and thoughtful with the people who want to know more about your brand. It matters more than dozens of impersonal ad campaigns. Create more than just a typical luncheon or stuffy presentation. Think outside of the box.

Cover All Grounds

As soon as you start organizing your beauty event, start planning your PR strategies. Think of the ones before and following the event. But also consider the ones you will be implementing the day of. Discuss all aspects with your PR team and if you have time do a bit of research about other successful events in your industry. As soon as you have figured out the theme of your interactive experience and have narrowed down a list of invitations, ask your team to go over the strategies with you. Test them out as if you were the prospective customer or interested writer in order to make sure that you have covered all grounds.

Delivering perfect PR support for your beauty events is a matter of having a well-developed plan and a professional, experienced team to execute it. But it is also a matter of matching the needs and aspirations of your brand with the personality of your target audience. If you have any questions about what you should do in order to offer perfect PR for your beauty events or if just want to find out more about what we can do for your beauty brand, please do not hesitate in contacting us at

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