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Janice McCafferty - Top Beauty PR Firm & PR Agency

How To Find The Best Beauty PR in the U.S.

In this blog post, we will share a guide for how to find the best beauty PR agency for your brand. With so many options to pick from, it is vital for companies to do their research. We will walk you through the process, sharing important details and features to look for. The goal? You will feel confident picking the right choice for your brand’s needs and goals.


When it comes to picking the best beauty PR agency, you should look into their background thoroughly. Anyone can say they are a beauty publicist, but do they really have the experience to back this up? Many PR agencies can be generalists and work in a variety of fields. Other times, fashion PR firms will say they are also beauty PR firms. It is important to find an agency that only focuses on and works in the beauty industry. With over 30 years of experience, we are one of the top beauty PR agencies in the USA. While other agencies are lifestyle generalists, we specialize in beauty PR: haircare, makeup, beauty tools, body care, skincare, supplements and nails. You can see just a sample of the beauty brands we have worked with here. Remember: You want a specialist for your brand to truly succeed!


Don’t be fooled by slick sales people who can talk the talk. Can they walk the walk? Many times, firms will over promise and tell you everything you want to hear to sign your brand. A reputable beauty PR agency will have no issues sharing client reports and samples of their work. This can include sending over a monthly coverage report or sending over past press releases and pitches. More importantly, the agency should have case studies on hand that are ready to be presented to you.

In 2023 alone, our agency secured over 12,500+ press placements for our clients.

Are you a beauty brand looking for a top PR firm? Please contact us with any additional questions you may have. We would love to help you with your hair, makeup or skincare line.

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