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Janice McCafferty - Top Beauty PR Firm & PR Agency

milk_shake® Expands curl passion Line

milk_shake® is launching a new and extended line of curl passion, launching (6) new products ideal for any type of curl. Whether cleansing, conditioning, blow-drying or styling, each curl passion product has been developed to achieve beautifully defined curls and waves. Since natural curls need special care, this is why the milk_shake® curl passion range now offers various steps to work 2A – 3C curls. Simply select your hair type and their product guide will help to hydrate and detangle hair while maintaining your desired curl shape during styling.

An oil complex from plants from the Amazon rainforest contributes to the performance of the line, enveloping the hair and helping to keep hair elastic all while repairing damage. This complex contains:

pracaxi oil: a fundamental element to supplement and strengthen the hair fiber, deeply nourishing and conditioning the hair’s structure.

—- babaçu oil: extracted from seeds from the babaçu palm tree (which is native to the Amazon region), it restores the lipidic component of the hair, helping to repair damaged areas.

As with all milk_shake® products, the formulas contain the brand’s signature milk proteins and fruit extracts of blueberry, apple and lemon to improve the hair’s structure and appearance.


Previously, curl passion included a shampoo, conditioner and leave in. And now, the range is joined by the below new launches which include:

  1. curl passion mask – PARABEN FREE – mask for curly hair

$24 from

This mask nourishes and hydrates curly hair and reduces frizz, helping to improve the hair’s appearance. Apply to clean, damp hair, comb through, leave on for 5-10 minutes, then rinse.

  1. curl passion defining gel – PARABEN FREE – ultra-definition gel

$24 from

This gel delivers flexible hold for defined, radiant curls with natural movement. It also protects hair against humidity and smoothes and seals the cuticles while banishing frizz, for supple, defined curls. It is perfect for diffuser drying. Apply to washed and towel-dried hair, use hands to distribute and then style.

  1. curl passion perfectionist – PARABEN FREE – styling cream for curly hair

$24 from

This curl cream styles and tames curly hair while giving definition. It banishes frizz, for soft, shiny, defined curls. Apply to towel-dried hair and style as desired.

  1. curl passion primer – PARABEN FREE – perfect curl primer

$24 from

This primer detangles and hydrates curls while sealing the cuticles. It facilitates the styling of the curls which last longer, leaving the hair soft and shiny. It can also be used the day after styling to revive curls. Ideal for blow-drying with a brush or diffuser. As a primer, spray on clean, damp hair. As a retouch product, spray on dry hair from a distance of 20 cm.

  1. curl passion enhancing fluid – PARABEN FREE – enhancing gel-cream for curly hair

$24 from

The ultra-light formula doesn’t weigh hair down and guarantees shine and definition. It is perfect for blow-drying with a brush or diffuser. Apply to washed and towel-dried hair. Use hands to distribute and then style.

  1. curl passion shaper – PARABEN FREE – styling fluid for curly hair

$30 from

Perfect for creating separate, defined curls, it enhances the natural shape of curls and guarantees and perfects softer waves. The special formula eliminates frizz and protects color, leaving hair radiant. Apply to towel-dried hair and style as desired.


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