Pitching for Prime Day: What Beauty Editors Actually Want
When it comes to earning beauty coverage during one of the biggest shopping moments of the year, timing
CHI® Debuts New LAVA MiniStyler – Exclusively on Amazon
CHI® Haircare, a world-renowned leader in haircare and styling tools, is excited to announce the expansion of its
ANUA Launches Zero-Cast Moisturizing Finish Sunscreen
Korean SPF is having a major moment and ANUA is leading the charge. As one of the fastest-growing
Why Every Beauty Brand Needs PR – Even If You’re Already on Amazon or TikTok
In today’s digital-first beauty world, it’s tempting to think that great packaging, a viral TikTok, or thousands of
How We Landed a Dedicated InStyle Feature for Boldify—In Just One Month
At Janice McCafferty PR, we believe that earned media is one of the most powerful tools a beauty
ANUA’s Viral Cleansing Oil Named “Best for Clogged Pores” by InStyle
We’re thrilled to share that our client ANUA has just been recognized by InStyle in the newly published
Why You Need an Experienced Amazon Beauty PR Firm in 2025
If you’re a beauty brand selling on Amazon, your PR strategy should be doing more than landing glossy
TIRTIR Launches Water Mellow Lip Balms on Amazon
TIRTIR is thrilled to announce the U.S. launch of its highly anticipated Water Mellow Lip Balms. Following its
ANUA Launches PDRN Hyaluronic Capsule 100 Serum
Created by one of the fastest growing k-beauty brands, ANUA is launching their PDRN Hyaluronic Capsule 100 Serum
Why Media Outlets Prefer Linking to Amazon Over Other Retailers
Ever wondered why so many articles about beauty products link to Amazon instead of a brand's own website