New K-Beauty Client: VT Cosmetics
We’re thrilled to welcome viral K-beauty powerhouse VT Cosmetics to our agency family! Known for combining innovative science
Gentle, Effective & 50% Off: Vitabrid C12’s 12 Hour Vitamin C Soothing Serum Is Just $16 for Prime Day
Beloved K-beauty brand Vitabrid C12 is offering its deepest discount ever on one of its best-selling products. For
Pitching for Prime Day: What Beauty Editors Actually Want
When it comes to earning beauty coverage during one of the biggest shopping moments of the year, timing
CHI® Debuts New LAVA MiniStyler – Exclusively on Amazon
CHI® Haircare, a world-renowned leader in haircare and styling tools, is excited to announce the expansion of its
ANUA Launches Zero-Cast Moisturizing Finish Sunscreen
Korean SPF is having a major moment and ANUA is leading the charge. As one of the fastest-growing
Why Every Beauty Brand Needs PR – Even If You’re Already on Amazon or TikTok
In today’s digital-first beauty world, it’s tempting to think that great packaging, a viral TikTok, or thousands of
How We Landed a Dedicated InStyle Feature for Boldify—In Just One Month
At Janice McCafferty PR, we believe that earned media is one of the most powerful tools a beauty
ANUA’s Viral Cleansing Oil Named “Best for Clogged Pores” by InStyle
We’re thrilled to share that our client ANUA has just been recognized by InStyle in the newly published
Why You Need an Experienced Amazon Beauty PR Firm
If you’re a beauty brand selling on Amazon, your PR strategy should be doing more than landing glossy
TIRTIR Launches Water Mellow Lip Balms on Amazon
TIRTIR is thrilled to announce the U.S. launch of its highly anticipated Water Mellow Lip Balms. Following its