Byrdie Names CHI Total Protect Best Classic Heat Protectant
We are thrilled to share that our client CHI Haircare has earned another major editorial honor. Byrdie selected CHI Total Protect as “Best Classic” in its article, “The 13 Best Heat Protectants for Natural Hair That’ll Safeguard Your Strands.”
CHI Total Protect is a lightweight, silk-rich lotion designed to help protect hair from thermal styling while also helping prevent color fading. The formula works to lock in moisture, improve shine and support stronger, more resilient-looking hair. Positively charged silk molecules interlock with the hair’s natural structure, helping provide protection without leaving strands feeling heavy or coated.
This recognition is especially meaningful because CHI Total Protect is not a brand-new launch. It is a tried-and-true heat protectant that has continued to earn consumer trust, strong reviews and meaningful traction on Amazon.
For haircare brands, this placement is an important reminder that successful beauty PR does not always require a constant stream of new product launches. Editors are also looking for dependable products that solve a clear problem, deliver noticeable benefits and have the consumer proof to support their performance.
At Janice McCafferty PR, we specialize in identifying the strongest media angles for both new launches and established hero hair products. A longtime bestseller can still feel highly relevant when it aligns with seasonal hair concerns, trending routines, specific hair types or the needs of an editor’s audience. Our team works closely with haircare brands to translate product benefits, reviews, retail success and brand credibility into timely editorial opportunities. The right strategy can give an existing product a fresh story and introduce it to an entirely new audience.
CHI Total Protect’s Byrdie heat protectant recognition proves that a great product does not stop being newsworthy just because it is already on the market. With strong performance, consumer traction and strategic PR positioning, a classic product can continue earning top-tier media coverage.
Are you a haircare brand in need of expert PR support? We would love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your overall brand goals. Whether you are launching a new product or looking to boost ongoing awareness, our dedicated team of seasoned professionals specializes in strategic, results-driven beauty PR.
Have any questions or comments? Please contact us and reach out anytime. We are happy to offer a free consultation to help you find the perfect PR partner for your brand.