In this blog post, we will discuss the topic: The Best PR Pitch Ideas for Beauty Editors.
How do you make your beauty product stand out to top beauty editors and bloggers? It is all about the pitch and a vital part of this is your press release from a top beauty PR agency. Besides a simple, informational release, you can do so much more than black and white brand knowledge. One of the best ways to achieve this is by using sales data and sales numbers from retailers or your own website.
For example, we accomplished this successfully for our k-beauty client, Vitabrid C12 . Upon speaking with the internal marketing team, we discovered that one of their shampoos was sold over 2 million times in just one year. With simple math, this can be averaged to say that one bottle was sold every 15 seconds! This type of catchy statistic is exactly what beauty writers are looking for. In fact, this idea even led to a full feature of the shampoo by Allure.com, which you can see below.
Are you a beauty brand looking to connect with beauty writers as well? Don’t hesitate to reach out and contact us for a free consultation with our beauty PR firm.
Meet the Scalp Shampoo Sold Every 15 Seconds in Asia
Natural plant-sourced ingredients and Vitamins C & E make sensitive, weak scalps healthier, while preventing hair loss
Vitabrid C12 Scalp Shampoo is packed with safe and effective ingredients to improve scalp and hair health. Featuring energy supplying anti-oxidant vitamins, (Vitabrid CG (active & stable Vitamin C), Zinc Oxide, Dexpanthenol, Menthol and Salicylic Acid), the formula promotes the look and feel of thicker, fuller hair, while also hydrating and soothing the scalp. It gently yet effectively cleanses, leaving hair stronger and full of weightless volume. It even prevents hair loss and promotes thickness.
Vitabrid C12’s DPES (Drug Permeation Enhancement System) uses proprietary biotechnology to allow its natural, plant-sourced ingredients to be delivered deep into the skin to promote a healthy scalp. This 2-in-1 k-beauty wonder (conditioner not completely necessary after use) will create silky hair with volume.
Unlike other shampoos that only remove sebum and surface contamination, this version fully cleanses while promoting scalp nutrition and moisture balance at the same time. Safe for color treated hair, dyed hair will not fade as fast with continued use.
Vitabrid C12 keeps the scalp at its healthiest condition with a mildly acidic pH level of 5.5 (± 0.5) which maintains a healthy pH balance of the scalp. This slightly acidic pH will strengthen a weakened scalp while protecting it from harmful bacteria. Free of harmful silicon, parabens and sulfates, Vitabrid C12 Scalp Shampoo eliminates harmful chemicals and irritants from its formula. This further supports the scalp with vitamins and naturally derived plant ingredients.
Vitabrid C12 Scalp Shampoo contains 7 natural ingredients to supply moisture, calm the scalp, increase hair luster and form a protective scalp barrier:
1. Panax Ginseng Root Extract – Increases skin’s energy and immunity
2. Morus Alba Bark Extract – Prevents oxidative skin damage, mitigating sensitive skin
3. Algae Extract – Maintains moisture and elasticity of the skin leaving skin soft & flexible
4. Sophora Angustifolia Root Extract – Blocks harmful substances that cause itchiness soothing the skin
5. Acorus Calamus Root Extract – Scalp dandruff & itchiness control along with strengthened hair with luster
6. Cnidium Officinale Root Extract – Restores & improves scalp condition
7. Coix Lacryma-Jobi Ma-Yuen Seed Extract – Removes skin wastes & exfoliants, decreasing pore size and supplying nutrition