Janice McCafferty - Top Beauty PR Firm & PR Agency

Global K-beauty icon Banila Co continues to dominate the skincare conversation, earning a coveted spot on Vogue’s list of the best cleansing balms. In Vogue’s roundup, Banila Co was selected as the “best viral” cleansing balm, a recognition that reflects both its massive global popularity and its undeniable performance on skin.

At the center of this accolade is Banila Co’s hero product, the Clean It Zero Cleansing Balm. The brand has officially been named the No.1 cleansing balm worldwide according to Euromonitor International, holding the largest global market share in retail value across all distribution channels. With more than 90 million units sold worldwide and one jar sold every 2.99 seconds, Clean It Zero has become a true category-defining product.

The bestselling Clean It Zero Original Cleansing Balm is beloved for its rich yet lightweight sorbet-like texture that melts effortlessly into the skin. Upon application, the balm transforms into a silky oil that breaks down makeup, SPF, dirt, and impurities in one simple step. It delivers a deep cleanse while leaving skin hydrated and comfortable, making it the ideal first step in a double-cleansing routine.

What sets Clean It Zero apart is Banila Co’s proprietary Micro Capture Technology™, designed to cleanse deeply without disrupting the skin’s natural moisture balance. The formula combines active botanicals, Hot Springs Water, Vitamins E and C, and antioxidant-rich Acerola berry to support hydration, clarity, and overall skin vitality. It is dermatologist tested, hypoallergenic, and certified vegan, making it suitable for all skin types, including sensitive skin.

Being named the “best viral” cleansing balm further solidifies Banila Co’s status as a global skincare authority. This recognition highlights how strong product innovation, proven sales performance, and cultural relevance can drive lasting earned media success in the highly competitive U.S. beauty market.