In this blog post, we will discuss why Christmas in July is an important PR strategy.
The sun is shining and temperatures are rising. Outside of the PR and marketing world, snow and Santa Claus are the last things on your mind. But, when it comes to public relations, July is a pivotal time for brands. Why is this? The start of July signals the start of something else: print publications and magazines putting together their December issues. Editors and writers are now looking for the best products to feature in shopping guides as great holiday gift ideas. Since print plans their publications 3-6 months ahead of time, July is the time to start sharing your beauty brand’s holiday offerings.
To successfully pitch products for Christmas in July, this also takes a lot of planning on the brand’s part. Writers are only looking for true holiday items. This can mean the beauty product is a limited edition or even a special set. The key here is that the products look like the holidays. If the packaging or names of the products being offered do not align with the season, they will not make the cut.
But, have no fear! If you are not ready in July to have your PR firm pitch print, you can still take advantage of online placements and TV spots. After Halloween, the digital side of the media world will begin heavily covering holiday gift ideas for their readers. TV will start covering this topic after Thanksgiving. This means, you can start now, to plan your holiday gift sets and products. For a PR agency to be successful, you will then need high res images, samples and descriptions of the items by October. This is also a great time to make sure your brand’s website is connected to the main affiliate networks if you are not sold on Amazon.com or another major retailer. In this blog post, we share why affiliate marketing is such an important part of PR now.
Are you a beauty brand looking for help with holiday gift guide submissions? Please contact us with any additional questions you may have. We would love to help you with PR for your brand. We offer free consultations so you can find the best beauty PR for your company.