Why We’re the Best PR Agency for K-Beauty Brands Breaking Into the U.S. Market
K-beauty continues to dominate the global beauty conversation — and if you’re a Korean skincare or makeup brand looking to make your mark in the U.S., choosing the right PR partner is everything. Here’s why our agency is the best in the business for K-beauty brands:
1. We Know the U.S. Beauty Media Landscape Inside and Out
From Allure and Harper’s Bazaar to BuzzFeed and Glamour, we’ve secured top-tier placements that turn K-beauty products into cult favorites. We helped ANUA’s Heartleaf 77% Soothing Toner land a coveted spot in Allure as the best toner for acne and featured the brand’s best-sellers in BuzzFeed’s viral shopping roundups. These aren’t just mentions — they drive real sales and build lasting brand credibility.
2. We Understand What Makes K-Beauty Unique — and How to Translate It for U.S. Consumers
We’ve helped brands like Vitabrid C12 educate editors and consumers about their unique delivery system called Vitabrid CG (12-Hour Vitamin C™) , showing how to mix their FACE Brightening Powder into a daily routine. We’ve also created campaigns on how K-beauty principles like double cleansing can align with U.S. skincare trends.
3. We Get Results on Amazon, Too
In today’s beauty market, you need PR that drives not only awareness but conversion. We’ve promoted brands like ANUA, Avarelle, FaceTory and TIRTIR, best-sellers on Amazon with thousands of glowing reviews. Editors link to Amazon because it’s where readers shop, and we know how to turn those media hits into real sales.
4. We Understand the Power of TikTok, TV, and Trends
We don’t just chase trends — we help create them. Our clients show up where it counts, whether that’s promoting going viral on TikTok or being featured on NBC’s The Today Show. We’ve also placed our clients’ products with top makeup artists working with stars like Katy Perry and Olivia Wilde, helping K-beauty brands earn behind-the-scenes credibility that translates into buzz.
5. We Specialize in Launches That Matter
From viral product launches to beauty awards submissions, we’ve helped K-beauty brands make big moments even bigger. Whether it’s a NewBeauty Readers’ Choice Award win for the Vitabrid C12 Wrinkle Serum, a gift guide hit (SheKnows’ 25 Best Beauty & Skincare Gift Sets for Teens featuring dearcloud), or a Prime Day push of TIRTIR’s viral Mask Fit Red Cushion Foundation, we know how to time it, pitch it, and place it.
6. We’re Not Just PR — We’re Strategic Storytellers
K-beauty isn’t just about cute packaging and fun ingredients. It’s about philosophy, rituals, and innovation — and we know how to tell that story. We position our clients as pioneers, experts, and game-changers. From founders to formulations, we help media see why your brand matters.
If you’re a K-beauty brand ready to break through in the U.S., we’re your secret weapon.
Let’s create buzz that lasts — and drives sales that scale. Contact us today for a free consultation.