Calista Launches at Ulta Beauty
Calista, the haircare brand created by award-winning stylist Maria McCool, is now officially available at Ulta Beauty. Featuring a curated assortment of the brand’s bestselling products, this launch marks the beginning of Calista’s partnership with Ulta. This expansion strengthens Calista’s online retail presence and introduces its easy-to-use, at-home styling solutions to Ulta Beauty’s broad customer base.
Founded by award-winning stylist Maria McCool, Calista was created to bring ease and enjoyment to at-home styling. Calista means “most beautiful,” reflecting the brand’s promise to help women feel confident at every age and stage through everyday styling solutions for all hair types. The full assortment planned for Calista’s initial launch is now available on Ulta.com.
“Our partnership with Ulta marks an exciting milestone for Calista and an important step in expanding our reach within the beauty industry,” shared Maria McCool. “With its incredible reputation as a destination for beauty discovery, Ulta presents an exciting opportunity to bring our innovative tools, nourishing products, and stylist-led education to a much broader audience. As a founder, salon owner, and pro stylist, I’m proud of this growth and excited for more women to discover our solutions for easy styling, beautiful hair, and the confidence that comes with loving their look.”
The Ulta.com launch is already generating strong sales and an enthusiastic response from shoppers, a promising sign of Calista’s appeal to Ulta Beauty customers. Building on this momentum, the brand plans to introduce additional SKUs as it moves into the 2026 holiday season.
To celebrate the launch, Calista created an Ulta-exclusive bundle featuring its Soft Grip Rollers (long or short) and Mini EMBELLISH Flex Spray. The bundles bring together two styling favorites designed to create effortless volume, waves, and curls, set with a flexible hold. Calista will also participate in upcoming Ulta Beauty promotions and sitewide sales, including the highly anticipated Fall 21 Days of Beauty event.
Are you a haircare brand in need of expert PR support? We would love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your overall brand goals. Whether you are launching a new product or looking to boost ongoing awareness, our dedicated team of seasoned professionals specializes in strategic, results-driven beauty PR.
Have any questions or comments? Please contact us and reach out anytime. We are happy to offer a free consultation to help you find the perfect PR partner for your brand.