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Janice McCafferty - Top Beauty PR Firm & PR Agency

Best-Selling Calista EMBELLISH Finishing Spray Returns, Restocked at Last

After months of eager anticipation, Calista’s bestselling EMBELLISH Finishing Spray makes its long-awaited return. Different from conventional hairspray, this lacquer-free, water-free formula uses fiber technology to plump strands and build lasting volume and hold with every spray.

Founded by award-winning stylist Maria McCool, EMBELLISH Finishing Spray was developed after noticing that the market mostly offered hairsprays with either stiff, strong hold or soft, light volume, but rarely both. Her goal was to create a multitasking formula that offers buildable hold, plumping volume, and a soft-touch finish, with no stickiness or crunch.

Launching alongside the restock is a new 2oz EMBELLISH Finishing Spray Mini (Amazon or Skimlinks 15%). The travel-friendly mini size makes an easy addition to handbags, carry-ons, and weekender bags.

“EMBELLISH Finishing Spray was one of the first lacquer-free, water-free, fiber technology formulas to ever be used in hairspray,” says McCool. “I always say, ‘Not all hairsprays are created equal.’ I designed it to work on everyone. It can multitask, and it delivers instant, great style that lasts.”

The water-free and lacquer-free formula is central to how EMBELLISH Finishing Spray performs. Water in a hairspray can add weight, cause stickiness, and even attract humidity that can disrupt a finished style. By removing water from the formula, EMBELLISH delivers a featherweight feel, humidity-resistant performance, and longer-lasting hold without weighing down the hair. The absence of lacquer is equally important, as lacquer can dry out the hair, contribute to dryness, and cause that crunchy feel. The formula is then enhanced by a volumizing protein complex along with fibers that adhere to the hair, helping to thicken each strand.

“The fibers adhere to the hair, plumping it up and making the hair pliable and buildable, so you can get your hair to do things it would never do before,” says McCool. EMBELLISH Finishing Spray is also cruelty-free, sulfate-free, paraben-free and safe for color-treated hair.

 

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