CHI Wins Big at 2026 NEW YOU Beauty Awards
Every year, the NEW YOU Beauty Awards bring together leading brands, visionary founders, industry executives, influencers, and media to celebrate excellence, innovation, and entrepreneurship across the beauty and wellness space. The one-day, star-studded event featured a red-carpet arrival, immersive brand activations, exclusive gifting experiences, industry networking, and the highly anticipated awards ceremony honoring standout leaders and products shaping the future of beauty.
Among the evening’s most prestigious honors, Farouk System’s Founder (Creator of CHI and BioSilk) Dr. Farouk Shami was presented with a Lifetime Achievement Award, recognizing his decades of innovation that have transformed the professional beauty industry.
In addition, his groundbreaking creation, the LG CHI Color Master Factory, received the Best AI Beauty Innovation Award: a game-changing fusion of artificial intelligence and professional color technology, delivering unmatched precision and personalization in salons worldwide. The LG CHI Color Master Factory is the genius of Dr. Farouk Shami, and LG H&H’s team of top engineers. Together, they created the world’s first-ever color machine called The LG CHI Color Master Factory (patent pending). It is a digitally controlled color customization system that has 30,000 recommended formulations with the possibility to create unlimited color formulations with exact precision to make stylists’ artistry come to life.
“Being recognized at this respected event is truly humbling,” said Dr. Shami, Founder of Farouk Systems, Inc. “I have dedicated my life to creating tools and products that make a meaningful difference while delivering exceptional results.”
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