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Janice McCafferty - Top Beauty PR Firm & PR Agency

CHI® x Barbie™ Launch Totally Hair Collection at Ulta Beauty

Iconic brands CHI® and Barbie™ are teaming up once again to release a trio of brand-new hairstyling tools. Available at Ulta Beauty in store and online, the CHI x Barbie Totally Hair Collection ($109.99 each) will celebrate the 30th Anniversary of Totally Hair.

Colorful, long, wavy, bobbed, buzzed, and more, for over 60 years Barbie has been creating dolls and styling heads with hair meant to be styled again and again. Now, Barbie is taking her impressive “hair-itage” to all new lengths! Totally Hair Barbie – a global icon recognized worldwide for her on trend 90’s style and incredible hair – inspires kids and fans of all ages to take charge, encouraging them to be creative, customize things their way, and try out all kinds of unique looks.

Because when it comes to finding personal style, BARBIE IS ALWAYS A DEFINITE HAIR DO!

The latest CHI x Barbie collection of tools features a 1.25” Hairstyling Iron, 1.25″ Titanium Triple Barrel Waver and a Travel Kit. All three products are available in the same vibrant dress pattern worn by the Totally Hair Barbie.


CHI x Barbie Totally Hair 1.25” Triple Barrel Waver – $109.99

Give your hairstyle a total transformation with our CHI x Barbie Totally Hair collection and embrace the beauty of being you! Create deep and continuous waves with 1.25” triple barrel waver. Its titanium barrels provide even heat distribution while producing incredible shine and locking out humidity. Suitable for all hair types

  • Three 1.25” titanium barrels
  • Max temperature of up to 410°F / 210°C
  • LED temperature display
  • 1 hour auto shut-off
  • 11ft / 3.35m professional length cord
  • Dual voltage for international travel


CHI x Barbie Totally Hair 1.25” Ceramic Hairstyling Iron – $109.99

Give your hairstyle a total transformation with our CHI x Barbie Totally Hair collection and embrace the beauty of being you! Create polished, silky styles with this titanium hairstyling iron. Its titanium plates provide an ultra-smooth glide and even heat distribution for fast and effortless salon quality styling. Suitable for all hair types.

  • 1.25” wider ceramic floating plates, for a single pass styling
  • Digital display and ‘mode’ setting with preset temperatures for customized styling
  • Ceramic heater with advanced technology for 40-50 second heat up
  • Max temperature of 425°F/218°C for optimal styling
  • 11ft (3.35m) professional swivel cord


CHI x Barbie Totally Hair On The Go Travel Kit – $109.99

Perfect for on the go, this travel kit includes a ¾ inch travel iron, travel dryer and a Barbie travel case!

Travel Dryer Features

  • 1400 watts
  • High and medium heat settings
  • Nozzle included
  • Dual voltage

Travel Iron Features

  • 3/4″ ceramic plates
  • Heats up to 392°F/200°C
  • 360° swivel cord
  • Dual voltage
  • Even heat distribution
  • Reduces frizz & static
  • Adds shine

Are you a haircare brand looking for help connecting your products with beauty editors? Please contact us with any additional new client questions you may have. We would love to help your company. 

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