Voting Open for the 2026 Cosmopolitan Readers’ Choice Beauty Awards
CHI has earned two major nominations this year, reinforcing its legacy as an industry leader in professional haircare. The brand’s CHI Infra Thermal Protective Treatment is nominated for Best Heat Protectant, while the iconic CHI Original Ceramic Hairstyling Iron is up for Best Hair Straightener. Both products have long been staples among stylists and consumers alike, known for performance, reliability, and innovation.
Reader-voted awards like these carry unique weight in the beauty space. Unlike editor-only recognitions, they reflect real consumer loyalty and product satisfaction at scale. For brands, this creates a valuable opportunity to activate their audience, drive engagement, and strengthen brand affinity through voting campaigns.
From a PR perspective, nominations like these are prime amplification moments. They offer timely hooks for media outreach, social storytelling, and community engagement. Encouraging audiences to participate not only boosts the chances of winning, but also deepens the relationship between brand and consumer.
Voting is open now through June 4 at www.cosmopolitan.com/RCA, with added incentive for participants to enter for a chance to win a curated beauty basket from Cosmopolitan’s editors.
Moments like this highlight the intersection of product performance, brand storytelling, and consumer voice, which is exactly where impactful beauty PR lives.
Are you a beauty brand in need of expert PR support? We would love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your overall brand goals. Whether you are launching a new product or looking to boost ongoing awareness, our dedicated team of seasoned professionals specializes in strategic, results-driven beauty PR.
Have any questions or comments? Please contact us and reach out anytime. We are happy to offer a free consultation to help you find the perfect PR partner for your brand.