Image Alt

Janice McCafferty - Top Beauty PR Firm & PR Agency

How Our PR Agency Helped 4 Brands Win 2025 NEW YOU Beauty Awards

We are thrilled to announce that our beauty PR agency helped four brands —CHI, TIRTIR, MARÉE, and Vitabrid C12— win 2025 NEW YOU Beauty Awards! This recognition underscores their dedication to innovation and excellence in the beauty industry. Here’s a closer look at their achievements:​

1. CHI LAVA AirGlam
Award: NEW YOU Award Winner in Innovations in Hair

Perfect for achieving professional-quality hair styling at home, this lightweight and quiet styler upgrades your hair care routine effortlessly. With five (5) interchangeable attachments—including a round brush for bouncy styles, two (2) 1.25″ barrels designed for left and right-side styling, an oval brush for added volume, and a dryer nozzle for swift drying—you can effortlessly dry, curl, and add volume to your hair with less heat. Simply attach and detach with ease using the button lock system. This tool merges patented CHI® Volcanic LAVA technology with a potent 1300W BLDC motor for professional-grade performance and powerful airflow. Emitting over 100 million negative ions, it guarantees smooth, anti-static results, while achieving a maximum temperature of 210°F for gentle heat. With three heat settings, a cool shot function, an ergonomic handle, and quiet operation at less than 82 dB, this lightweight styler offers customizable styling with ease.

2. TIRTIR Mask Fit Red Cushion Foundation
Award: NEW YOU Seal of Beauty Winner in Best Newbie

Available in an incredible 40 shades, TIRTIR’s mission is clear: to ensure everyone finds their flawless match, celebrating all skin tones. From light to deep tones, TIRTIR’s Mask Fit Red Cushion Foundation provides strong, comfortable coverage for a flawless, all-day wear. Infused with hibiscus and red propolis extracts, this formula enhances skin elasticity, providing a lasting finish that radiates a satin glow. Viral on TikTok, the foundation is renowned for its unbeatable 72-hour coverage, lightweight feel, and buildable satin finish. This innovative product offers a radiant glow with a seamless yet breathable cover, offering medium to full coverage that feels weightless on the skin. Its sweat-proof, transfer-proof, and non-creasing formula is clinically tested to remain smudge-free even under a mask, ensuring flawless coverage throughout the day. It perfectly conceals blemishes and redness while blurring imperfections and skin texture for an airbrushed finish, making it the ideal choice for long-lasting, flawless skin.

3. MARÉE
Award: NEW YOU Award Winner for Brand of the Year
“MARÉE is redefining beauty standards by blending luxury with accessibility. Known for its clean, high-performance formulations, the brand has gained a loyal following due to its commitment to sustainability, inclusivity, and empowering customers to embrace their natural beauty. This dedication has rightfully earned MARÉE the title of Brand of the Year,” sharesNEW YOU.

4. Vitabrid C12 12-Hour Vitamin C Soothing Serum
Award: NEW YOU Seal of Beauty Winner for Brand of the Year
Vitabrid C12‘s revolutionary 12 Hour Vitamin C Soothing Serum offers a groundbreaking formula – the first of its kind to deliver the power of vitamin C without causing irritation. The secret lies in the K-beauty brand’s proprietary delivery technology, Vitabrid CG (12-Hour Vitamin C™). This technology allows for sustained, 12-hour delivery of vitamin C deep into the skin, maximizing its effectiveness while minimizing any potential discomfort. The results are undeniable. Clinical studies and consumer testing have shown that the new 12 Hour Vitamin C Soothing Serum:

  • Minimizes redness in just 30 minutes
  • Provides long-lasting hydration for up to 100 hours
  • Soothes and calms irritated skin
  • Reduces the appearance of acne & blemishes, post-blemish scars
  • Tightens pores and controls excess oil

These accolades highlight the impactful collaborations between our PR agency and these exceptional brands. We are honored to have played a role in their journey to success and look forward to continuing to support their innovative contributions to the beauty industry.

Are you a brand looking for help with your beauty PR? Please contact us with any additional questions you may have. We would love to help you with PR for your brand. We offer free consultations so you can find the best beauty public relations for your company.

Post a Comment