How Our PR Agency Helped 4 Brands Win 2025 NEW YOU Beauty Awards
We are thrilled to announce that our beauty PR agency helped four brands —CHI, TIRTIR, MARÉE, and Vitabrid
Two Clients Win NewBeauty Beauty Awards
We’re thrilled to share that two of our clients have just been honored with coveted 2025 NewBeauty Beauty
SUTRA Wins a 2025 People en Español Star Beauty Award
We’re thrilled to share that SUTRA has officially been crowned a People en Español Star Beauty Award winner
How to Get Your Beauty Products Featured in Allure, Vogue, and Harper’s Bazaar
Every beauty brand dreams of that golden moment: your product beautifully shot and praised in the glossy pages
Nail the “Rich Mom” Hair Trend with VOLOOM
"Rich Mom" Hair is set to be one of Spring 2025’s next big beauty trends. Think polished, bouncy, and
How to Turn a Viral TikTok Product into a Long-Term Success
Going viral on TikTok is every beauty brand’s dream. A single video can send sales skyrocketing overnight, but
dearcloud™ Brings FDA-Certified Korean Sun Care to Ulta Beauty with New Body Sunscreens
Born from a team of passionate AAPI-founded beauty industry experts, dearcloud™ continues to redefine K-beauty sun protection with
milk_shake Brings Red Carpet Glamour to the 2025 Oscars
The 2025 Oscars were a night to remember, and milk_shake haircare was behind two of the most stunning
How TikTok Virality Impacts Traditional PR for Beauty Brands
In the ever-evolving beauty industry, TikTok has become a game-changer, turning indie brands into overnight sensations. But while