dearcloud™ Brings FDA-Certified Korean Sun Care to Ulta Beauty with New Body Sunscreens
Born from a team of passionate AAPI-founded beauty industry experts, dearcloud™ continues to redefine K-beauty sun protection with
ANUA Becomes Ulta Beauty’s #1 K-Beauty Brand
ANUA, the rising star of Korean skincare, has officially claimed the #1 spot in the K-Beauty category at
milk_shake Brings Red Carpet Glamour to the 2025 Oscars
The 2025 Oscars were a night to remember, and milk_shake haircare was behind two of the most stunning
How TikTok Virality Impacts Traditional PR for Beauty Brands
In the ever-evolving beauty industry, TikTok has become a game-changer, turning indie brands into overnight sensations. But while