In this article, we will share how to connect with top beauty editors & beauty bloggers. What is the best way to reach out to busy media outlets and build a relationship with them? There are a few ways to do so successfully:
1. Read Previous Stories
It is very important to get to know a writer’s style by reading past articles. For example, does this editor always cover makeup or do they like to only write stories about skincare? The best introduction to a writer is referencing a past story and sharing how you can offer a similar experience, product or expert for another assignment in the future. It only takes a few minutes to look through archives and it will pay off in the end!
2. Respect Deadlines
When it comes to deadlines, the early bird catches the worm! The sooner you can provide the information needed, the better. If a writer has a deadline of 5PM, do not send an email to them at 4:55PM. Many times, writers will turn their stories in earlier if they can get all of the assets they need sooner. Never wait until the last minute and always provide answers as fast as you can. This tremendously heightens your chances of being featured.
3. Follow Them on Social Media
As social media becomes more and more a part of PR, it is important to follow writers on their social media channels as well. Many times, writers will share stories they are working on in their Instagram Stories or even on Twitter. Or you can even connect with them on a more personal level. Maybe the editor shares they just ran out of their favorite moisturizer or they came back from vacation with a terrible sunburn. These are unique opportunities to send a personalized, one-off note if your product line fits with their current needs.
4. Hire a PR Firm
If this sounds overwhelming or like a lot of extra work, have no fear! A top beauty PR firm already knows how to navigate these areas and present your brand to top beauty editors, bloggers and influencers. But, how do you find the best beauty PR agency for your company? We share the top factors to consider here.
If you are a beauty brand looking to connect with beauty writers too, don’t hesitate to reach out and contact us for a free consultation with our beauty PR firm.