How to Get Your Beauty Products Featured in Allure, Vogue, and Harper’s Bazaar
Every beauty brand dreams of that golden moment: your product beautifully shot and praised in the glossy pages of Allure, Vogue, or Harper’s Bazaar. It’s more than just prestige — a single feature can boost your brand awareness, spike your sales, and build long-term credibility. But how do you actually get editors at these top-tier magazines and their .com equivalents to notice your brand?
Here’s what goes into earning those coveted placements — straight from the perspective of a beauty PR agency that does this every day.
1. Understand What Editors Are Looking For
Beauty editors are flooded with pitches daily. What stands out?
- Innovation: Is your product doing something new or better?
- Ingredients: Does it feature a buzzy, clean, or a proven ingredient?
- Packaging: Is it aesthetically on point for flat lays and gift guides?
- Story: Is there a compelling founder or brand mission behind the product?
- Affiliate Marketing: Are your products connected to an affiliate tool like Skimlinks?
- Reviews: Does your product already have a customer following and high review numbers on Amazon?
- Virality: Is your brand popular on social media platforms like TikTok?
Publications aren’t just looking for good products — they’re looking for angles that resonate with their audience.
2. Perfect Your Press Materials
If your press kit isn’t editor-ready, your pitch will be ignored. You need:
- A creative press release or pitch that tells a story
- Hi-res 300dpi product photos (on white and lifestyle images)
- Clear pricing, launch dates, and retailer links with affiliate commissions
- Brief but compelling brand background, showing why and how you standout from other similar products
Make it easy for an editor to see why your product belongs in their next story.
3. Pitch the Right Person at the Right Time
Timing matters. For print magazines like Vogue, editors work 3–6 months ahead. Holiday gift guides, for example, are planned in summer. Digital editors often work on tighter timelines but still appreciate advance notice.
Also — not all editors cover everything. Find the editor who writes about skincare, haircare, or makeup depending on your category, and tailor your outreach specifically to them.
4. Consider a Professional PR Partner
Top media outlets prioritize pitches from publicists they trust. A strong PR agency like ours knows what editors are working on, how to position your brand, and has the relationships to get your product in front of the right people.
At our agency, we’ve helped beauty brands land features in Allure, Vogue, Harper’s Bazaar, ELLE, Glamour, and more. We understand the timing, tone, and trends that drive coverage.
Let’s talk about how we can help you land your next feature — and make sure your beauty brand gets the spotlight it deserves. Contact us today for a free consultation.