You have a great product line on your hands. It has amazing packaging, incredible ingredients, and a one of a kind concept. It might have taken you months or even years to get to this point. Now, you are eager to tell the world about your new hair, makeup or skincare idea. But, how do you know if you are ready to start working with a beauty PR agency?
When we do a free consultation for new clients and emerging brands, this is often the #1 question we are asked. Beauty PR is definitely an investment in your line and you want to make sure that you have all of the essential pieces in place to succeed. Here is our checklist to know the top 3 factors to consider when deciding if working with a beauty PR agency is right for you.
- Product Availability
As simple as this sounds, it is the most important feature to look at. Can consumers easily buy your product right now? If the answer is yes, hiring a beauty PR agency is for you. In limited cases, certain beauty brands will create hype around products “coming soon” but this plan is not for everyone. If you have a top beauty PR agency promoting your brand and no one can buy it, why even have the work done in the first place?
An extension of this thought directly ties to your website as well. Is your site easy to use? Are you offering free shipping or other incentives to buy? Is the checkout process confusing or hard to go through?
Once you have the process of purchasing your products with ease nailed down, the sky is the limit!
PR is a new responsibility and “job” the client must take on. Whether it is shipping samples for urgent media requests or answering interview questions by EOD, the client must be quick on their toes and respond accordingly. Large magazine, TV and blog opportunities can be lost if answers are not provided in time. An important question to ask yourself as the brand, “Will I have time to give my publicist everything they need to succeed?”.
Great photography. Again, as simple as this sounds, this is vital! Many media outlets will overlook brands because their product photos look amateur or low quality. Even if you have a product they love and it is perfect for their story, your brand will unfortunately get cut.
For a solid foundation, make sure to have high res JPEGS at 300dpi on pure white backgrounds without shadowing. While you can still have lifestyle-like images in your collection, beautiful imagery of your products on their own is key.
Are you thinking of hiring a beauty PR agency for your haircare, skincare or makeup brand? Please contact us with any questions you may have. We would love to help with your next beauty brand launch.