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Janice McCafferty - Top Beauty PR Firm & PR Agency

Nail the “Rich Mom” Hair Trend with VOLOOM

“Rich Mom” Hair is set to be one of Spring 2025’s next big beauty trends.

Think polished, bouncy, and impeccably styled locks that look like you just stepped out of an exclusive salon. It’s the kind of hair that says I have a standing blowout appointment with the best stylist in town. Focusing on an effortlessly expensive-looking style that holds its shape, “Rich Mom” Hair is all about exuding quiet luxury through your strands.

And now with the VOLOOM 2.0 Hair Volumizing Iron, this game-changing tool is a must-have for achieving luxuriously polished hair—right from the comfort of home.

With over 5.6k reviews on Amazon, VOLOOM is a fan favorite for a reason. It is the 1st hair volumizing iron – your trusted secret weapon for eliminating flat, lifeless hair in seconds.

“Great “Rich Mom” hair is all about volume and movement. As a stylist, I know that everyone is used to adding volume by teasing and spraying their hair leaving it stuck in its place. Not only does this damage the hair, but it takes away from an effortless look,” explains celebrity stylist and VOLOOM ambassador Julius Michael, who works with Bravo’s hottest reality stars. Hello Housewives!

 

How VOLOOM Works

Not a curling iron and not a flat iron, this unique and revolutionary tool is the answer to luscious volume that lasts 3 days or more without teasing. In fact, VOLOOM’s patented checkerboard-design ceramic plates are the secret to the iron’s success and can never be duplicated by other tool brands.

Used in the under-layers of hair, the iron’s special, patented plates create hidden “volume pockets” that lift the top layers up and away from the scalp. These beveled platforms do the heavy lifting while creating the appearance of much greater volume—double or even triple the amount that lasts until your next shampoo. In fact, you will also find the need to shampoo, color, and heat-style your hair less often with VOLOOM because it never goes flat, causing less damage to your hair over time.

“When I discovered the VOLOOM Volumizing Iron, the way I add volume into the styles I create changed forever, adds Julius. “I love the VOLOOM because it gives easy, flowy volume without having to leave the hair structured which is perfect for that undone, natural look that everyone is going for these days. There’s no other tool that can give that kind of effortless volume which is why it’s one of my go-to tools.”

 

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