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Janice McCafferty - Top Beauty PR Firm & PR Agency

New Client: milk_shake®

Janice McCafferty PR is excited to announce our new client milk_shake®. Sold at and, milk_shake® offers a full range of hairstyling, treatment, temporary hair color & body products formulated in Italy to make your at-home beauty routine just like a salon experience. A new source for products and expert hairstylists, they have gained momentum on TikTok with many of their top products going viral. In fact, #milkshakehair has 24 million views on TikTok and @milkshakeusa has 1.3 million likes on TikTok.


Best-sellers: products sold every 60 seconds

milk_shake® silver shine shampoo – $26

A delicate cleanser, this shampoo contains a specific violet pigment capable of counteracting yellow tones in natural or lightened blond, grey or white hair. It is enriched with organic mixed berry extracts and the restructuring benefits of milk proteins for shiny, soft and healthy hair.


milk_shake® Leave-In Conditioner – $24

A spray conditioner for untreated or slightly dry hair, it gives manageability to damaged hair, protecting the hair shaft and enhancing the moisture balance of the hair. Milk proteins supplement and strengthen the hair shaft while fruit extracts and honey revitalize strands, making hair glossy and more manageable. The exclusive ingredient, Integrity 41®, protects hair from UV rays, improving color stability.


About milk_shake®

treat your hair From decadent textures to delectable scents, every product is designed to offer a unique sensorial experience. Precious ingredients like natural milk proteins and fruit extracts paired with salon grade formulas help to achieve healthy and gorgeous hair effortlessly. When milk proteins and fruit extracts are infused into your hair, you will notice more shine, manageability, and softness, along with an increase in body.

Kind on hair, people and the planet milk_shake® believes that feeding the hair is just as important as feeding the body. Revealing your hair’s natural beauty, the brand is known for products that are good for both you and the Earth. Every year, they donate a portion of proceeds from limited-edition products to charitable organizations that share their ambition to promote kindness towards people and our planet.

In salon experience milk_shake® also offers a full range of professional services available in thousands of salons across the USA. For a full sensorial experience, visit a milk_shake® salon near you:


Are you looking for help with your beauty brand? Please contact us with any additional new client questions you may have. We would love to help your company.

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