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Janice McCafferty - Top Beauty PR Firm & PR Agency

ANUA Expands Viral Skincare Line with New Toner Pad Collection Inspired by Their Best-Selling Serums

Created by one of the fastest growing k-beauty brands, ANUA is expanding its cult-favorite lineup with the launch of three new toner pads. Inspired by the brand’s best-selling serums, the Azelaic 10 Hyaluron Redness Soothing Pad, Niacinamide 5 TXA Brightening Pad, and PDRN 100 Hyaluronic Acid Glow Pad are changing the way consumers think about toner pads.

Unlike traditional options on the market, ANUA’s new launches function more like targeted facial packs. Each pad is infused with powerful ingredients that mirror the formulas of ANUA’s top-performing serums, giving fans a new, convenient way to layer their skincare routine with ingredient-matched treatment options.

 

Azelaic 10 Hyaluron Redness Soothing Pad – $22 for 90 pads from ulta.com or amazon.com

Suitable for sensitive skin, these daily-use round pads are formulated with soothing and hydrating ingredients that help improve the appearance of redness* and visibly troubled areas. Each pad is infused with the brand’s Azelaic Calming Complex 10%, which helps reduce post-acne marks and discoloration by regulating melanin production. Combining azelaic acid and seven cica-derived ingredients, they help to soothe irritation and reduce excess oil and visible redness* for skin that feels clearer and more balanced.

Made to comfortably hug curved areas of the face, the stretchable material makes it easy to cover large areas of redness, delivering hydration and a smooth, non-sticky finish that preps skin for makeup. Dermatologically tested for low irritation, these vegan toner pads come in sustainable packaging and feature clean ingredients suitable for everyday soothing care.

 

Key Ingredients

  • Azelaic Acid: helps soothe and calm irritated skin due to dryness.
  • Hyaluronic Acid: provides enhanced hydration, keeping the skin soft and smooth.
  • 7 Cica Complex: offers synergistic natural ingredients for enhancing soothing effects.

Research Results

  • 88.58% soothing effect on skin irritated by external factors
  • 16.66% oil content improvement
  • 18.10% reduction in sebum production
  • 12.50% redness* decreased
  • Non-comedogenic

Directions

Apply to areas of concern after cleansing and leave on for 10-20 minutes like a mask. Gently wipe across the face to smooth your skin. After using, close the lid to prevent pads drying. Pads can be used every day, both AM & PM.

Synergy Tip

Maximize the effect by pairing the ANUA’s Azelaic Serum with the Pad. When used together, they help reduce the appearance of redness* by 24.88% immediately after use.

 

Niacinamide 5 TXA Brightening Pad – $22 for 60 pads from ulta.com or amazon.com

The ANUA Niacinamide 5 TXA Brightening Pad is a curve hugging crescent-shaped toner pad designed to visibly brighten and refresh dull-looking skin. This gentle formula combines niacinamide, TXA, MELA CUT COMPLEX™ and Pink Vitamin B12 with PHA to help visibly brighten dull-looking skin, improve the appearance of uneven tone, and support a smoother, hydrated look.

Shaped to fit perfectly around the eyes, cheeks, and mouth, each pad delivers gentle daily care while promoting a smoother, more luminous appearance. They are ideal for providing brightening and moisturizing care for the “half-moon zone” – from under the eyes to the cheeks – where the skin is prone to dryness and discoloration. With clean ingredients, sustainable packaging, and a vegan formulation, these pads offer an easy and effective way to achieve visibly brighter skin.

 

Key Ingredients

  • Niacinamide 5%: helps revitalize and revive dull skin
  • Tranexamic Acid (TXA): targets spot and soothes post-breakout marks
  • Pink Vitamin B12, PHA: improves skin smooth, hydrated skin
  • MELA CUT COMPLEX™: patented ingredient that helps brighten the skin and improve overall complexion. It contains purslane extract, rice ferment filtrate, houttuynia cordata extract, and grape seed extract.

Research Results

  • 45.70% improvement in skin gloss effect
  • 20.63% improvement of under-eye shadow
  • 18.40% improvement in enhancing skin clarity
  • 3.46% improvement in eye area elasticity

Directions

Apply to areas of concern after cleansing and leave on for 10-20 minutes like a mask. Gently wipe across the face to smooth your skin. After using, close the lid to prevent pads drying. Pads can be used every day, both AM & PM.

Synergy Tip

Maximize your glow by pairing the Niacinamide + TXA Serum with the Pad. When used together, they improve the appearance of skin clarity by 1.56 times compared to using the pad alone.

 

PDRN 100 Hyaluronic Acid Glow Pad – $22 for 60 pads from ulta.com or amazon.com

Experience deep hydration and a healthy glow with this dual-texture glow pad. Featuring a large 7cm size, each pad offers a smooth plain side for gentle care and a soft gel side for intensive moisture, delivering double the skincare benefits in one swipe. Simply hydrate and soothe with the soft jelly side, then refine and smooth with the gentle plain side for a radiant, healthy glow. Its unique design helps prevent moisture evaporation while gently smoothing and refining the skin’s texture.

Formulated with a complex of PDRN, Hyaluronic Acid, Collagen and Peptides, each pad helps support healthy-looking skin while delivering deep hydration. As you gently wipe your face, the peptide gel essence absorbs into the skin, leaving it feeling plump and nourished.

 

Key Ingredients

  • PDRN (Disodium EDTA): Salmon DNA-infused formula for skin rejuvenating and luminous glow
  • Hyaluronic Acid & Peptide: for layered hydration & firming care.
  • Collagen: patented 7D vita collagen for enhanced firmness.

Research Results

  • 125.39% improvement in skin hydration immediately after use (temporary effect)
  • 83.13% improves skin radiance
  • 10.62% improvement in deep hydration retention
  • 9.85% improvement of moisture-plumped cheeks

Directions

Apply to areas of concern after cleansing and leave on for 5 minutes like a mask. Gently wipe across the face to smooth your skin. After using, close the lid to prevent pads drying. Pads can be used every day, both AM & PM.

Synergy Tip

Maximize your results by pairing the ANUA PDRN Serum with the PDRN Glow Pad. When used together, skin radiance improves by 17.06%.

 

 

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