We Are The Beauty PR Firm Behind Amazon Prime Day’s Hottest Products
At Janice McCafferty PR, we don’t just react to retail moments… we drive them! For Amazon Prime Day 2025, our agency was the beauty PR force behind some of the most talked-about products on Amazon – ANUA, Banila Co, CHI, Boldify, BioSilk, VT Cosmetics and so many more!
For the first time ever, Amazon Prime Day stretched across four full days (July 8–11), giving shoppers more time and brands more competition. Our team rose to the challenge, securing hundreds of media placements across the full cycle: early deal previews, day-of shopping guides, and even post-sale roundups for products that stayed discounted.
From viral skincare to top-selling hair tools, our clients were everywhere being featured in Vogue, Allure, BuzzFeed, NBC News, People, Glamour, ABC News, Billboard and hundreds of other top-tier outlets. Whether it was a 12,000-unit sellout on Day 1 or a TikTok-loved cleansing oil editors couldn’t stop featuring, we helped turn products into must-haves and media into momentum.
Our strategy? Get editors everything they need before they even ask: early links, compelling visuals, clickable headlines, and real-time sales stats. Then stay in constant communication as stories evolve. We also planned beyond the sale, landing post-Prime Day features for extended deals that kept our clients in the spotlight even after the official event ended. Prime Day 2025 was longer, louder, and more competitive than ever and our clients were at the center of the conversation.
If you’re ready for that kind of attention during your next major retail moment, you know where to find us. We would love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your overall brand goals. Whether you are launching a new product or looking to boost ongoing awareness, our dedicated team of seasoned professionals specializes in strategic, results-driven beauty PR.
Have any questions or comments? Please contact us and reach out anytime. We are happy to offer a free consultation to help you find the perfect PR partner for your brand.