CHI® Debuts New LAVA MiniStyler – Exclusively on Amazon
CHI® Haircare, a world-renowned leader in haircare and styling tools, is excited to announce the expansion of its
CHI Wins “Best Overall” in Glamour Roundup of Best Keratin Shampoos
We’re thrilled to share that Glamour has named the CHI Keratin Reconstructing Shampoo as the “Best Overall” in
15 Million Units Sold: Vitabrid C12 Is A Global K-Beauty Icon
Vitabrid C12 has officially crossed the 15 million mark, selling over 15 million products globally. This milestone reflects
BioSilk Silk Shines in Allure’s 2025 Readers’ Choice Awards Box
BioSilk Silk Therapy has once again secured its place among beauty’s elite, earning a coveted spot in Allure’s
How We Landed a Dedicated InStyle Feature for Boldify—In Just One Month
At Janice McCafferty PR, we believe that earned media is one of the most powerful tools a beauty
BuzzFeed Shines a Spotlight on Boldify’s Viral Hairline Powder
Boldify’s viral Hairline Powder just scored a major media win—featured by BuzzFeed in the article “35 Beauty Products
BioSilk Named “Best for Shine” by ELLE Magazine
We’re thrilled to share that ELLE has officially named BioSilk Silk Therapy one of the Top 20 Anti-Frizz
Vogue Names CHI Best At-Home Keratin Treatment for Beginners
When Vogue calls out your product as the best, you know it’s a game-changer. CHI’s Keratin K-Trix 5
SUTRA Wins a 2025 People en Español Star Beauty Award
We’re thrilled to share that SUTRA has officially been crowned a People en Español Star Beauty Award winner
milk_shake Brings Red Carpet Glamour to the 2025 Oscars
The 2025 Oscars were a night to remember, and milk_shake haircare was behind two of the most stunning