Vogue Names Vitabrid C12 Among the Best Clarifying Shampoos
At Janice McCafferty Communications, we take pride in securing the type of high-impact media coverage that elevates our clients’ visibility among consumers and industry insiders alike. Most recently, our Korean beauty client Vitabrid C12 was spotlighted by Vogue in its coveted story “14 Best Clarifying Shampoos to Revive Dull Hair & Soothe Itchy Scalps“. The brand’s Scalp+ Shampoo was named the Best for Fine Hair!
This feature reinforces Vitabrid C12’s position as a global leader in scalp and hair wellness. Their Scalp+ Shampoo is an innovative formula designed to combat scalp aging, reduce dandruff, address thinning hair, soothe irritation, and deliver lasting volume. In clinical testing, users experienced a 35.37% reduction in dandruff and flakes and an 18.46% increase in hair root volume after just one use. Additionally, over one-third of participants saw immediate relief from scalp redness and irritation.
With more than 3.8 million bottles sold globally, the formula fuses collagen-boosting peptides with the brand’s proprietary Vitabrid CG (12-Hour Vitamin C™) technology. The shampoo is also powered by Secret Code P-151™, a proprietary blend combining Peptibrid, a Peptide Complex, and Vitabrid CG. Together, these advanced ingredients promote collagen production, improve scalp firmness and elasticity, and strengthen roots to help prevent hair loss.
Beyond its advanced science, Vitabrid C12 Scalp+ Shampoo is pH-perfect, formulated with 97% naturally derived ingredients, and gentle enough for everyday use. By effectively cleansing clogged follicles while protecting against scalp aging, it helps create the optimal environment for healthier, fuller hair.
Earning recognition from a publication as influential as Vogue highlights the growing demand for Korean haircare solutions in the U.S. market and showcases the results-driven strategies our agency brings to every client partnership.
Are you a beauty brand in need of expert PR support? We would love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your overall brand goals. Whether you are launching a new product or looking to boost ongoing awareness, our dedicated team of seasoned professionals specializes in strategic, results-driven beauty PR.
Have any questions or comments? Please contact us and reach out anytime. We are happy to offer a free consultation to help you find the perfect PR partner for your brand.