Good Housekeeping Names CHI Best Overall Flat Iron
Our client CHI Haircare has just earned a major industry accolade that reinforces why the brand continues to be a leader in professional hairstyling tools. Good Housekeeping has named the CHI LAVA 1 Inch Volcanic Ceramic Hairstyling Iron as the Best Overall in its new feature titled 10 Best Hair Straighteners, According to Our Beauty Lab’s Tests. This recognition highlights CHI as a trusted brand that consistently delivers salon quality performance, advanced technology, and beautiful styling results for all hair types.
The CHI LAVA 1 Inch Volcanic Ceramic Hairstyling Iron stands out due to its innovative volcanic lava ceramic plates that allow for gentler styling at lower temperatures. This material offers a smoother glide that helps reduce heat damage and leaves hair shiny, sleek, and healthy looking. The tool features a maximum temperature of up to 450 degrees Fahrenheit, smart chip sensor technology for fast heat recovery, extended plates for efficient styling, and a digital temperature display with a locking feature for convenience. Additional benefits include dual voltage, a 1 hour auto shut off for safety, and an 11 foot professional swivel cord for easy maneuvering.
As the Beauty PR agency behind CHI, we are thrilled to see reputable publications recognize the innovation and results that this brand continues to bring to the haircare industry. Awards like this strengthen a brand’s credibility and help guide consumers toward trusted tools that truly deliver. We look forward to securing even more media wins for CHI throughout the year.
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