Two Clients Win NewBeauty Beauty Awards
We’re thrilled to share that two of our clients have just been honored with coveted 2025 NewBeauty Beauty Awards — a true testament to their innovation, effectiveness, and growing influence in the beauty industry.
milk_shake’s Deep Detox Shampoo was named Best Clarifying Shampoo, standing out among hundreds of contenders in the hair category. This award-winning formula is a scalp and hair refresh in a bottle — expertly designed to deeply cleanse while removing product buildup, excess oils, and impurities, all without stripping the hair. It contains camellia sinensis (green tea) extract and the brand’s signature milk proteins. It’s a favorite among stylists and clean beauty lovers alike, and we’re so proud to see it recognized by NewBeauty. See the feature here.
Meanwhile, ANUA — a standout in the K-beauty space — has earned the title of Best Niacinamide Serum for their 10% Niacinamide + 4% TXA Serum. This lightweight yet powerful formula blends niacinamide and tranexamic acid to help brighten, smooth, and even out skin tone — delivering visible results with minimal irritation. Loved by derms, editors, and TikTok skincare fans alike, ANUA continues to prove that gentle, effective skincare is here to stay. Check out the NewBeauty mention here.
At our agency, we’re passionate about helping beauty brands get the recognition they deserve — and nothing makes us happier than seeing our clients celebrated by top-tier publications like NewBeauty. Congratulations to both milk_shake and ANUA on this exciting win.
Are you a brand looking for help with your beauty PR? Please contact us with any additional questions you may have. We would love to help you with PR for your brand. We offer free consultations so you can find the best beauty public relations for your company.