
Why Media Outlets Prefer Linking to Amazon Over Other Retailers
Ever wondered why so many articles about beauty products link to Amazon instead of a brand’s own website or other retailers? The answer lies in a mix of convenience, trust, and financial incentives for media outlets. Here’s why Amazon remains the top choice for linking:
Affiliate Commissions on the Entire Cart
One of the biggest reasons is Amazon’s affiliate program, which pays media outlets a commission not only on the featured product but also on everything else a shopper adds to their cart. If someone buys a beauty product from a link and adds essentials like toilet paper, snacks, or other items, the media outlet earns a commission on the entire cart—not just the product in the story.
High Conversion Rates
Amazon’s trusted reputation means readers are more likely to complete purchases on its platform compared to smaller or niche retailers. This makes Amazon links a safer bet for driving sales.
Convenience for Readers
Millions of shoppers already have Amazon accounts, and many are Amazon Prime members who enjoy perks like free two-day shipping and easy returns. Linking to Amazon ensures a seamless and familiar shopping experience for most readers.
Wide Product Availability
Amazon’s extensive inventory allows media outlets to link to a single platform for multiple items in one article, making the process more convenient for readers and boosting the chances of earning affiliate commissions.
Social Proof Through Reviews
Amazon’s robust review system provides readers with instant validation, helping them feel confident in their purchase decisions. This added layer of trust makes linking to Amazon more effective.
Global Reach
With its international presence, Amazon allows media outlets to serve readers worldwide. Shoppers in different countries can often find the same products or alternatives on their region’s Amazon site, increasing accessibility and conversions.
By linking to Amazon, media outlets can maximize earnings while providing readers with a familiar, trustworthy shopping experience. Brands can leverage this by ensuring their Amazon listings are optimized for visibility and conversion.
Are you an Amazon brand looking for help with your beauty PR? Please contact us with any additional questions you may have. We would love to help you with PR for your brand. We offer free consultations so you can find the best beauty public relations for your company.