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Janice McCafferty - Top Beauty PR Firm & PR Agency

Allure Names CHI Best Soft Hold Hairspray

We’re excited to announce that Allure has selected the CHI Enviro 54 Natural Hold Hairspray as the “Best Soft Hold” hairspray in their latest article, “8 Best Hairsprays to Lock in Your ‘Dos All Day Long“. This flexible, lightweight spray continues to stand out as a must-have for effortless, polished styles.

Perfect for everything from smooth blowouts to soft waves, CHI Enviro 54 offers a buildable hold that keeps hair in place without stiffness or crunch. It’s ideal for those who want natural-looking movement while maintaining control and shape.

What sets this formula apart is its ceramic and silk protein technology, a signature of CHI. These ingredients work together to strengthen strands, reduce damage, and enhance shine. The ceramic compound releases anions that help bind proteins into the hair, boosting both luster and resilience.

True to CHI’s commitment to ethical beauty, this hairspray is cruelty-free, paraben-free, and sulfate-free. CHI was founded by Dr. Farouk Shami, a hairstylist who changed the industry by creating the first ammonia-free hair color. His vision for healthier haircare continues to inspire innovation across the entire CHI line.

Using it is simple. Hold the bottle 10 to 12 inches from hair and spray evenly after styling. You’ll get a soft, touchable finish with no buildup or residue.

Congratulations to CHI on this exciting recognition. If you’re looking for a soft hold hairspray that performs beautifully and cares for your hair, this Allure-approved favorite is the one to try. Read the full Allure article here.

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