ANUA Wins NBC Shop TODAY 2025 Mature Beauty Award
K-Beauty favorite ANUA continues to shine in the U.S. market with yet another prestigious accolade. The brand’s Rice 70 Glow Collagen Mask has officially been named the Best Hydrating Face Mask in the NBC Shop TODAY 2025 Mature Beauty Awards.
Available on Amazon for $21 (4 masks), this luxurious sheet mask showcases ANUA’s skincare philosophy of using clean, effective ingredients rooted in nature. Each mask is powered by ANUA’s Rice Water+™ complex, a hero ingredient known to help promote luminosity and even tone. The addition of collagen and ceramide helps improve elasticity while supporting the skin’s natural moisture barrier, leaving the complexion plump and refreshed.
Formulated especially for dry, tired, or mature skin, the Rice 70 Glow Collagen Mask provides a surge of hydration that visibly restores firmness and vitality. Panthenol works to soothe and protect, while phytosphingosine helps lock in lasting moisture. The result is skin that feels soft, bouncy, and radiant – perfect for those seeking that signature “glass skin” glow that K-beauty is famous for.
Recommended for anyone who wants crystal-clear, hydrated, and supple skin, this win reinforces ANUA’s growing influence as one of Korea’s most sought-after skincare brands making waves among U.S. beauty editors and consumers alike.
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