Banila Co. Expands Into Makeup Launching New Covericious Ultimate Cover Cushion on Amazon
First, they mastered the cleanse. Now they are redefining the canvas. Banila Co., the No.1 cleansing balm worldwide* according to Euromonitor International, is entering the world of makeup with the launch of their highly anticipated cushion foundations in the U.S. After earning global praise for effortlessly taking makeup off, Banila Co. is now putting it on… beautifully. The beloved K-beauty brand is expanding beyond skincare and into color with the launch of its brand-new Covericious Ultimate Cover Cushion Line on Amazon. Now available to American consumers, the Covericious Ultimate Cover Cushions ($24.99 each) build on the legacy of the ‘Covericious Ultimate White Cushion,’ which has surpassed 4 million cumulative units in sales**.
Available in 20 expertly calibrated shades for fair to deep skin tones, experience long-lasting comfort and coverage with Banila Co’s high-performance Korean cushion foundation. Offering up to 100 hours of wear, each cushion blends seamlessly with your undertone to create a bright, natural-looking complexion without oxidizing or turning dull throughout the day. Designed to resist sweat and transfer, this formula stays fresh and even from morning to night.
Each cushion offers buildable medium-to-full coverage with a soft-matte finish. This visibly blurs pores and texture while delivering a lightweight, breathable feel that is never heavy or cakey. Formulated with skin-fitting powders, each skincare infused formula incorporates White Truffle, (rich in Vitamin B12 and antioxidants) and a complex of 8 white flowers including jasmine, lotus, and edelweiss. These ingredients help brighten dull skin, boost radiance, and soothe irritation, keeping your skin calm and hydrated even under makeup.
Each cushion is also designed with Banila Co’s exclusive white cushion puff, featuring a soft, bouncy texture that hugs the skin. Its unique shape makes it easy to glide or tap along facial contours, helping apply the formula thinly and evenly.
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*Source: Euromonitor International; Based on 2023 RSP Value Sales terms, Cleansing Balm sold via all retail channels (Research period: November 2024 ~ February 2025)
** Banila Co’s Internal Sales Data, Covericious Ultimate Cushion Cumulative Shipment Quantity (converted to single-product units), exceeding 4 million units.