Celebrating dearcloud’s Win at ELLE’s 2025 Future of Beauty Awards
At Janice McCafferty PR, we take pride in spotlighting brands that bring true innovation to the beauty world. We are thrilled to share that our agency helped dearcloud win an ELLE 2025 Future of Beauty Award, securing the honor of Best Spray Sunscreen for their Luminous Aqua Sun Mist SPF 30 PA++++.
This award marks a major moment for the k-beauty favorite, as ELLE’s Future of Beauty Awards highlight the most groundbreaking products shaping the industry. With competition from countless global brands, dearcloud’s recognition speaks to the product’s originality, efficacy, and ability to resonate with today’s consumers.
So what makes the Luminous Aqua Sun Mist so special? Retailing for $22 at both Ulta Beauty and Amazon, this ultra-refreshing formula transforms the sunscreen experience. Unlike traditional creams that can feel heavy or messy, this fine mist delivers instant, skin-quenching hydration while protecting against UVA and UVB rays. With its hyaluronic acid infusion, skin feels plump and bouncy, while cica helps calm redness and support blemish-prone skin. The lightweight, mess-free spray makes SPF reapplication effortless, whether at your desk, on the go, or even over makeup. Made in South Korea, dearcloud’s sun innovation reflects the essence of k-beauty: smart formulations, skin health first, and an elevated daily ritual. It is no wonder this product is quickly becoming a summer must-have and year-round essential.
For our team, securing this Future of Beauty Awards win required thoughtful editor outreach, careful positioning, and ensuring affiliate readiness… so that when readers discover the product through ELLE, they can instantly shop. We are proud to have helped dearcloud achieve this industry recognition and cannot wait to see what is next for this rising star in skincare.
Are you a beauty brand in need of expert PR support? We would love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your overall brand goals. Whether you are launching a new product or looking to boost ongoing awareness, our dedicated team of seasoned professionals specializes in strategic, results-driven beauty PR.
Have any questions or comments? Please contact us and reach out anytime. We are happy to offer a free consultation to help you find the perfect PR partner for your brand.