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Janice McCafferty - Top Beauty PR Firm & PR Agency

Marie Claire Crowns BioSilk Best Leave-In for Taming Frizz

We are proud to share that our client BioSilk has been featured on Marie Claire as the Best Leave-In Conditioner for Taming Frizz in their roundup of the best leave-in conditioners.

BioSilk Silk Therapy continues to prove why it remains a category icon. Inspired by one of the world’s strongest and most luxurious fibers, silk, this weightless reconstructing leave-in treatment transforms hair with brilliant shine, frizz control, and lasting strength. The formula is designed to work across all hair textures, including fine, curly, textured, wavy, and color-treated hair, making it a versatile staple for editors and consumers alike.

Marie Claire’s recognition highlights what we have always known: BioSilk Silk Therapy delivers performance that stands the test of time. Its moisture-bursting formula helps repair split ends while protecting against future damage, all without weighing hair down. In a market saturated with leave-ins, being singled out for frizz control by a leading beauty authority speaks volumes.

At our beauty PR agency, we strategically position heritage brands like BioSilk within relevant editorial conversations that drive credibility and commerce. Placements like this not only reinforce brand authority but also strengthen retailer relationships and consumer trust. For beauty brands, securing top-tier editorial coverage like this is more than a win. It is validation and another reminder that great formulas paired with smart PR create lasting impact.

Are you a haircare brand in need of expert PR support? We would love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your overall brand goals. Whether you are launching a new product or looking to boost ongoing awareness, our dedicated team of seasoned professionals specializes in strategic, results-driven beauty PR.

Have any questions or comments? Please contact us and reach out anytime. We are happy to offer a free consultation to help you find the perfect PR partner for your brand.

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