Microbiome Friendly Vitamin C is Here!
As microbiome skincare takes center stage as one of 2025’s most anticipated beauty trends, Vitabrid C12’s 12-Hour Vitamin
CHI & BioSilk Named Among the Greatest Hair Products of All Time by WWD
We’re in the business of building beauty legends, and today, we’re celebrating a momentous win for two of
Allure Picks milk_shake as the Best Overall Leave-In Conditioner—Here’s Why You Need It
Big news for haircare lovers! milk_shake's iconic leave in conditioner has just been crowned the Best Overall Leave-In
dearcloud™ is Changing the Acne Game—One Adorable Pimple Patch at a Time
Say goodbye to boring pimple patches! dearcloud™ is here to revolutionize the skincare game with the cutest and
Why Affiliate Marketing Is Essential to Beauty PR
In today’s media landscape, traditional beauty PR and affiliate marketing are more intertwined than ever. Securing press coverage
Keri Russell Styled with milk_shake Haircare for Critics Choice Awards
When it comes to red carpet glam, every detail matters—especially the hair. For this year’s Critics Choice Awards,
SELF Names ANUA One of the Best Hydrating Serums
When it comes to achieving a flawless makeup look, the right skincare is just as important as the
TIRTIR Named Best Cushion Foundation by Real Simple
Janice McCafferty PR specializes in putting beauty brands in the spotlight, and when one of our clients gets
ANUA Launches PDRN Hyaluronic Capsule 100 Serum
Created by one of the fastest growing k-beauty brands, ANUA is launching their PDRN Hyaluronic Capsule 100 Serum
Why Media Outlets Prefer Linking to Amazon Over Other Retailers
Ever wondered why so many articles about beauty products link to Amazon instead of a brand’s own website