Janice McCafferty - Top Beauty PR Firm & PR Agency

The Melanin Beauty Awards are back! Under the 2025 theme of Glow Deeper, HelloBeautiful and MadameNoire, with support from Cassius, spotlighted more than 100 standout beauty products that elevate daily rituals, enhance wellness, and serve melanin-rich skin and hair with intention.

Within the Best Tech In Beauty category, two Janice McCafferty Beauty PR clients earned three combined wins. LED Esthetics was honored for their Glotech™ Collar, which brings targeted red and near infrared light to the neck and décolleté, helping to address sun damage, loss of firmness, and dullness. CHI Haircare received awards for both their CHI Keratin Infused Ceramic Flat Iron and the CHI Keratin Infused 1875 Series Advanced Ionic Hair Dryer. Editors highlight the flat iron for its ceramic plates and ion technology that help reduce frizz, boost shine, lock in moisture, and keep styles smooth even when humidity climbs. The keratin infused dryer delivers shine and protection against heat damage, while its ion and anti static features help tame frizz and flyaways for a polished, salon level finish at home.

Luvme, the third client recognized, earned an award in the Best Brands with Protective Styles category. HelloBeautiful praises the brand for wigs that feel soft and luxe with minimal shedding, that are easy to install even for beginners, and that come in a wide range of cuts, colors, and textures so there is a look for every mood. Finally, ANUA also won a coveted award in the skincare category for their best-selling Heartleaf Pore Control Cleansing Oil.

These beauty PR client wins reinforce each brand’s commitment to innovation, craftsmanship, and beauty solutions that truly honor the Glow Deeper vision of the Melanin Beauty Awards.