Winning Beauty Awards: Why It Takes Two to Bring Home the Gold
At Janice McCafferty PR, we’re proud to have helped our clients earn some of the most prestigious accolades in the beauty industry. From NewBeauty’s Readers’ Choice Awards and Cosmopolitan’s Readers’ Choice Beauty Awards to the People en Español Star Beauty Awards and Allure’s Best of Beauty list, our brands continue to shine. We’ve seen wins for CHI, ANUA, milk_shake, TIRTIR, Mielle, BioSilk, Vitabrid C12 and more — all recognized for their standout performance, formulation, and innovation.
But let’s be clear: awards are never won on PR alone. It’s a two-part process. Let’s explain.
As a leading beauty PR agency, we know how to get your brand in front of the right editors. We craft strong, submission-worthy messaging, identify what makes your products award-ready, and manage every detail to ensure timely entries and sample delivery. Our connections open doors — but your product has to walk through.
Editors at top publications review thousands of submissions and personally test a vast range of products. The ones that win are those that deliver results, offer something fresh, and live up to their claims.
We help you stand out in a crowded inbox. We position your products with compelling, editorial-friendly copy that makes an editor want to try them. But the real win happens when your product does exactly what it promises — and then some. The brands that succeed are those that pair powerful PR with powerful performance.
Want to see your brand on the winners list? Let’s go for gold — together. We’d love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your brand goals. Whether you’re launching a new product or looking to boost ongoing awareness, our team specializes in strategic, results-driven beauty PR.
Have questions? Please contact us and reach out anytime — we’re happy to offer a free consultation to help you find the perfect PR partner for your brand.