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WWD Shares Kim Kardashian's K-Beauty Skin Prep for the Paris Premiere of All's Fair on Hulu
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WWD Shares Kim Kardashian’s K-Beauty Skin Prep for the Paris Premiere of All’s Fair on Hulu

At the Paris premiere of Hulu’s All’s Fair, celebrity makeup artist Ariel Tejada (@makeupbyariel) used products from K-beauty brand Banila Co to prep Kim Kardashian’s skin ahead of her red-carpet appearance. Banila Co is recognized as the No.1 cleansing balm worldwide* according to Euromonitor International, making it one of the most trusted and globally recognized Korean skincare brands for effective cleansing and skin prep.

Janice McCafferty PR firm helped facilitate the introduction and sponsorship between Banila Co and Ariel, bringing the brand’s hero products directly into the hands of one of today’s most sought-after celebrity makeup artists. The partnership was highlighted by WWD, underscoring the continued crossover between Hollywood beauty routines and K-beauty innovation. You can read the full story via https://wwd.com/pop-culture/celebrity-news/kim-kardashian-alls-fair-skin-prep-1238320404/

In describing his skin prep steps, Ariel shared exactly how he used Banila Co products before makeup application:

To create a flawless, radiant base, I started by melting away any makeup and buildup with the Banila Clean It Zero Cleansing Balm. This balm is great because it not only breaks down makeup but leaves the skin feeling silky smooth and hydrated, never tight or stripped. It gives that fresh-faced, glass-skin glow right from the start. Next, I went in with the Banila Co Clean It Zero Toner Pads to bring the skin back to life. They’re packed with soothing ingredients that calm and hydrate while gently refining texture, leaving the complexion soft, balanced, and prepped for whatever’s next. I locked everything in with a lightweight moisturizer to seal in all that hydration and keep the skin plump, dewy, and perfectly prepped for makeup application.

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*Source: Euromonitor International; Based on 2023 RSP Value Sales terms, Cleansing Balm sold via all retail channels (Research period: November 2024 ~ February 2025)
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