How We Landed a Dedicated InStyle Feature for Boldify—In Just One Month
At Janice McCafferty PR, we believe that earned media is one of the most powerful tools a beauty brand can have in its marketing arsenal. Our recent feature for our newest client Boldify in InStyle is the perfect example.
In just 30 days of working together, we secured a dedicated, editorial review by a top beauty writer at InStyle for Boldify’s viral Hairline Powder. Not only was the article glowing, but it also appeared as a full-length standalone feature—something usually reserved for sponsored placements.
The value of this earned coverage? If Boldify had paid for a sponsored post with this level of visibility and editorial voice, it could have cost well over $50,000 with many advertorial style stories costing $100,000+. Instead, we earned this organically through targeted pitching, strong media relationships, and a clear understanding of what editors are looking for.
Why does this matter?
Because real reviews by real editors in trusted outlets like InStyle move the needle. They build brand credibility, spark consumer trust, and drive sales—especially for Amazon and TikTok Shop top sellers like Boldify, where media mentions directly influence conversions.
Our goal is always to deliver meaningful, measurable results—not just vanity metrics. This feature is just one of many examples of how we help brands stand out in a crowded beauty market.
Ready to see what strategic PR can do for your brand? We’d love to connect and explore how we can help elevate your visibility, build lasting media relationships, and craft a strategy that aligns with your goals. Whether you’re launching a new product or looking to boost ongoing awareness, our team specializes in strategic, results-driven beauty PR.
Have questions? Please contact us and reach out anytime — we’re happy to offer a free consultation to help you find the perfect PR partner for your brand.