Why You Need an Experienced Amazon Beauty PR Firm in 2025
If you’re a beauty brand selling on Amazon, your PR strategy should be doing more than landing glossy coverage—it should be driving clicks, conversions, and rankings. That’s where an Amazon-savvy beauty PR firm comes in.
At Janice McCafferty PR, we’ve helped some of the biggest names in Amazon beauty dominate the press: CHI, BioSilk, ANUA, Mielle Organics, TIRTIR, Avarelle, VOLOOM, and more. We know what it takes to secure high-impact media coverage that turns into real results on your product detail pages.
Why PR and Amazon Must Work Together
Top editors at publications like Allure, BuzzFeed, Glamour, and InStyle are constantly looking for products to feature—but mainly if they can link to Amazon.
That’s because these sites use affiliate platforms like Skimlinks, Impact Radius, and Amazon Associates to monetize their content. When a journalist links to your product on Amazon, they earn commission on the entire cart—not just the item featured. That incentive drives what gets covered—and what doesn’t.
If your PR agency doesn’t understand how affiliate-linked press works, you’re likely missing out on placements that move the needle.
What We Do Differently
We specialize in PR for Amazon beauty brands, and we’ve spent years mastering the formula that media editors and e-commerce platforms respond to. That includes:
- Pitching the right angles at the right time—from Prime Day deal lists to beauty editor favorites.
- Ensuring affiliate-readiness through platforms like Skimlinks, Impact, or Amazon Associates.
- Supplying media-friendly assets like Amazon lifestyle imagery, verified review stats, and BSR rankings.
- Crafting PR around sales trends to make sure coverage hits when your product is peaking on Amazon.
Ready to Grow?
If you’re searching for a beauty PR agency that understands Amazon, you’re in the right place. Let us help you turn media coverage into measurable growth.
Let’s talk. Please contact us today to see how strategic PR can elevate your Amazon beauty brand in 2025 and beyond — we’re happy to offer a free consultation to help you find the perfect PR partner for your brand.